I have driven the Digital Transformation of client marketing organizations and the delivery of Integrated Marketing Management (IMM) initiatives for the last 8+ years. I help clients optimize their financial and operational marketing processes and reports, define new organization structures and develop appropriate KPIs, Metrics and Scorecards. I have also built business cases/financial models, redesigned processes and roles and responsibilities and rolled out new business programs for client groups/teams other than marketing.
In doing this, I have extensive experience leading and...